United Cellars and Kennards Self Storage announce strategic alliance under the brand The United Wine Trust

united-wine-trust-logoThe United Wine Trust is a new concept developed by wine retailer United Cellars in association with Australia’s leading storage provider, Kennards Self Storage.

The alliance gives clients of Kennards Wine Storage access to United Cellars extensive network of wineries, distributors and importers, and the opportunity to connect with the personalised service, knowledge and enthusiasm of United Cellars staff.

United Cellars’ clients will benefit from the storage advice and expertise of Australia’s largest self-storage company.

United Cellars and Kennards Wine Storage clients and members of the press will get their first opportunity to experience the distinctive approach of the United Wine Trust at the inaugural United Wine Trust Treasure Hunt – to be hosted at the Kennards Self Storage facility in Artarmon on 18 February, 2010. It is the first of a series of joint events, including further treasure hunts that will be rolled out nationwide throughout the year.

‘This alliance is about two leading companies leveraging their special skills to provide both existing and new clients a wonderful array of new experiences and services. Wine is at its best when it is shared with others and the United Wine Trust experience is about bringing wines to life among a community of like-minded people,’ says Anthony Ghattas, Managing Director of United Cellars.

Sam Kennard, Managing Director of Kennards Storage Group, agrees that there is a clear alignment in values, entrepreneurial spirit and a commitment to innovation within the two companies.

‘United are innovative and emerging and offer their clients great customer intimacy and personal service that will benefit our current and future clients. In turn, we believe that the United customers will appreciate the savings and value they can gain from storing their wine with us.’

The establishment of the United Wine Trust signals the beginning of a new alliance between the United Lifestyle Group, parent company of United Cellars, and Kennards Self Storage, two fiercely independent and pioneering Australian companies.

For further information and interviews with Anthony Ghattas or Sam Kennard, contact Madeleine Hinchy at mad@theparcelgroup.com or 0408 186 348.

Background

The United Wine Trust will benefit clients through special offers and exclusive events that will give Australian wine devotees the opportunity to access, cellar and experience wine and wine culture in new ways.

The United Wine Trust will provide clients with the opportunity to gain access to:

·         The Cellar Angels – United Cellars’ dedicated wine dealers, a team that currently services some of the most  discerning wine clients throughout Australia, New Zealand and South-East Asia.

·         Offers of unique, limited release, secondary market, imported and en primeur wines made available through United Cellars’ network of over 200 partner wineries and suppliers located in Australia, New Zealand and internationally.

·         Invitations to attend United Cellars’ exclusive tastings, dinners, wine education evenings and other unique experiences all featuring landmark wines and some of the world’s most celebrated and creative winemakers.

·      Access to Kennards’ Wine Storage facilities and services at great rates.

·     To sell wine from their collection through the United Cellars network.

About Kennards Wine Storage

Kennards Wine Storage is an initiative of Kennards Self storage offering purpose built wine cellars in 11 locations. Kennards Wine Storage clients are provided with their own secure, private cellar that is climate controlled to keep conditions stable for optimum wine development. Cellar sizes range and clients can grow or shrink their collection easily and economically whether they are storing a modest collection of twelve cases or are committed to preserving several hundred cases. The Kennards Wine Cellars are conveniently located with facilities in Sydney, Melbourne, Brisbane and Adelaide. All offer easy seven day access and give collectors complete control with unlimited free access – no storeman handling the wine for greater peace of mind and there are no additional access and retrieval fees.

About United Cellars

United Cellars is a premium wine retailer and broker, and a division of the United Lifestyle Group. United Cellars offers clients access to the private cellars and cellar doors of some of Australia and the world’s most sought after wineries. United Cellars’ trusted team of dedicated wine dealers provide clients with personal advice to suit every palate and pocket.

www.unitedcellars.com.au

The United Lifestyle Group is a full service organization with offices in Sydney, Adelaide and Perth committed to offering clients great lifestyle experiences. Founded by Managing Director Anthony Ghattas in 2004 the group offers access to the ultimate luxury indulgences of fine art through United Galleries, fine wine through United Cellars and a range of other lifestyle products carefully selected to enhance their clients’ experiences of life and leisure.

www.ulg.com.au

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