Kennards Self Storage owes its origins to a courageous and entrepreneurial leap my father took in 1973. After a trip to the U.S., where he saw ‘Mini Storage’ in its own embryonic and unproven days, he returned to build Australia’s first storage units at Moorebank.
The idea of ‘Self Storage’ simply resonated in his head, and he was pretty confident the best way to be sure was to try it. I recall him musing his scepticism of ‘Market Research’ that if he did any market research about storage it would of suggested that was no demand! He would say: “Sometimes customers do not know what they want”.
So, in 2013 Kennards Self Storage proudly stands as the market leading operator in the self storage industry, while also boasting that we are private and family-owned.
In 2013, we will celebrate Kennards Self Storage turning 40 with our ‘Life begins at 40’ theme. This suggests that our first 40 years are just the beginning. We will take the lessons and experience, to make future decades even better than the ones before.
We will continue to foster an engaged and committed culture for our teams, so that everyone continues to ‘surprise and delight’ customers.
Forty years is an incredible milestone for a business. We have survived several recessions, endured numerous different governments and adapted to rapid advances in consumer expectations. Buying our competitor, Millers, in 2004 then buying-out our partner in 2008 are significant historical chapters. We have evolved from the budding idea to a strong professional and well regarded Brand in two countries.
Author: Sam Kennard, Managing Director, Kennards Self Storage