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The Wise Investor

May 04, 2021 by Antone Boustani

“Conor McGregor is no longer the majority owner of the whiskey brand he founded, but the UFC star has added to his growing fortune.
Proximo Spirits, a company that owns Jose Cuervo and other alcohol brands, has acquired a majority stake in Proper No. Twelve Irish whiskey in a deal worth up to $600 million, both sides told spirits trade publication Shanken News Daily on Tuesday”.

One of the golden rules of investing is to have a well and properly diversified portfolio. To do that, you want to have different kinds of investments that will typically perform differently over time, which can help strengthen your overall portfolio and reduce overall risk.

Whiskey has a unique status as an investable item because it has much more stable longevity than many other alternative investment items. Distilleries no longer in production still enjoy confident positions in whiskey investor rankings because their diminishing stock appreciates in value the longer time goes on. Take a look at the value of 50 Year old Whiskey!!

There is a low number of special barrels that  have gone the distance of 50 years. Their rarity and longevity always command top dollar. Current offerings of 50 year old scotch, like Dalmore, can cost as much as $60,000 a bottle, making others, like Benromach, look like a veritable bargain at $14,500.

For those of us that are not able to outlay that sort of money there  are other options to start with. The Macallan 18 Year Old Sherry Oak Cask Single Malt Whiskey 700ml (2020 Release) sells for $750.

Once you have started your collection the next step is to take care of that collection so that the bottle, Liquid and label are all intact while they are gaining value over time. This can be difficult if you are hiding your Whiskey in a Basement or cupboard. Damp, humidity heat and sunlight can all negatively affect your investment. What happens if your 18 Year old finds it?

The answer is Kennards Self Storage, offering cheap storage spaces that are climate controlled cellars. Rent your own climate controlled space and have access 7 days a week. Access is via a gate that you would use a pin number to get past. You place your own lock on your space and keep the keys. The spaces are also alarmed. There are a variety of sizes so we can go on your investment journey with you, start small and watch it grow. Self Storage prices are visible on our website or: 

Click here and you can find cllimate controlled self storage prices and complete the process in minutes.

You can also see how it all works by visiting: 
Kennards Self Storage Miranda
169 Port Hacking Road 2228 NSW
9544 8600

Antone Boustani

Antone joined the Kennards Self Storage in 2012 as a Team Support Manager. Progressing to the roles of NSW Rostering Co-ordinator and Waterloo Centre manager led to the position of NSW Operations Manager in 2019. Antone has gained leadership skills at previous roles as a Manager at KFC and Decorug and did run his own business a Deli / Fruit shop called Naremburn Natural. He loves that we are the people that care and how that is achieved through procedures that enable our teams to offer great customer service. He is invested in improving himself and the team around him and believes that doing what you love is the key. Outside work Antone loves travelling overseas as much as getting on the open road and you can find him watching any type of sport but especially cricket.

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